Innovative creative leader with acute attention to detail, focused on user experience and creating high-quality, engaging content that increases information retention. Expertise in multimedia design including graphics, motion, video, project management, and people leadership. Proficient in planning, creating, and leading content design for marketing, educational/informational, and developmental purposes.

Enjoys motivating and building a team of diverse creatives with a strong belief in continuous growth and development.


Key Accomplishments

  • Produced 200+ videos totaling over 60 hours of content

  • Developed onboarding process for new creatives, developing each new team member in a minimum of 5 new (previously unused) software

  • Increased team scope 55% from 6 departments to 11 in two quarters

  • Increased submissions for associate advocated causes totaling $720,000 in corporate funded non-profit donations by 83%, from 272 submissions to 497 submissions and increased voting engagement 23.6% YoY

  • Increased Back to School Philanthropic Campaign engagement 28%

  • Increased GEICO Corporate Communications strategic engagement 67% in one quarter

  • Reduced GEICO New Hire Sales & Service training hours by 86% by converting to 75% multimedia; saving > $18M salary dollars within first year

  • 2x GEICO Corporate Quarterly Quality Award Winner for both Sales and Service New Hire and New System training redesign (multimedia & eLearning)

  • Independently owned branding and content design for GEICO’s annual corporate award ceremony events in Lakeland, FL office

  • Independently owned branding and content design for a Tampa local theatre company

  • Independently owned branding, layout, and content design for Tampa, FL's annual Gasperilla Film Festival, including the annual events catalogue and promotional advertising materials

Experience

  • Washington, D.C.

    • Lead team of cross-functional creative experts that produced creative content for marketing, informational/educational, developmental, and ad hoc needs.

    • Managed production of art, scripts, and copy throughout project lifecycle; consistently managing multiple projects simultaneously. from ideation to final delivery using Agile methodology. Led projects varying from video production, motion graphics, interactive workbooks, digital and print graphics, eLearning modules, and more.

    • Pitched ideas, developed creative briefs, projects plans, production schedules, and implementation plans; worked directly with stakeholders and senior leaders across departments.

    • Oversaw internal brand standards.

    • Directed studio and on-site shoots.

    • Support scope included Marketing, Communications, DEI, Community Investments, HR, IT Talent Acquisition, Onboarding, Learning, Leadership Development, and Sales, Service, and Underwriting functions. Under my leadership, we expanded our scope by 54%.

    • Researched and procured necessary equipment and tools for multimedia designers, including laptops, additional software needs, and stock resource options.

    • Created and followed through with detailed individual development plans for my associates, continually developing their design and soft skills. Introduced and developed in at least 5 new software across Adobe CC to each associate, ensuring the production of the highest-quality and most effective content using industry standard software.

    • Increased Facebook engagement 52% (comments, likes, shares) and increased Instagram followers 4% during Earth/Volunteer Month creative social media campaign.

    • Increased submissions for associate advocated causes totaling $720,000 in corporate funded non-profit donations by 83%, from 272 submissions to 497 submissions and increased voting engagement 23.6% YoY.

    • Increased Back to School Philanthropic Campaign engagement 28%.

    • Increased Corporate Communications strategic engagement 67% in one quarter.

  • Washington, D.C.

    • Continued responsibilities as a multimedia designer, while adding project management, stakeholder management, and coaching/mentoring associates.

    • Worked directly with stakeholders developing creative briefs and projects plans.

    • Carried high level ownership for all team projects as an individual contributor, collaborator, and project manager by producing storyboards, providing project reviews and feedback, and providing final sign-off on project completion before stakeholder review.

    • Worked directly with stakeholders and management across the organization for all multimedia needs. Provided counsel to all levels of management and stakeholders on effective project implementation and innovative creative options for content execution.

    • Directed video shoots with all levels of management, including senior officers.

    • Conducted user-testing and quality reviews.

    • Reduced New Hire Sales & Service training hours by 86% by converting to 75% multimedia; saving > $18M salary dollars within first year

    • Developed organization system to maintain digital archival files, creating digital asset library

    • 2x Corporate Quarterly Quality Award winner for Sales New Hire and New Service System content.

  • Lakeland, FL

    • Produced creative content, marketing materials including Infographics, icons, presentations, interactive PDF documents, videos, and ad hoc creative assets. Video included: studio and on-location filming, audio production, and post-production including color correction and motion graphics.

    • Scripting, storyboarding, problem-solving, and designing multimedia videos to advertise, promote, and educate on company processes and initiatives, software utilization and benefits, and leadership development across the organization.

    • Researched topics of interest and areas of opportunity to ensure optimal continual growth of our associates.

    • Worked independently and collaborated as a team on various media and/or studio related projects across multiple locations, departments, and at the overall corporate level.

    • Independently owned branding creative for GEICO’s annual corporate award ceremony events in Lakeland, FL office.

  • Lakeland, FL

    • Assist in training, coaching, and developing new hire associates during onboarding process through first promotion.

    • Knowledge expert on auto insurance. Efficiently and effectively handled policyholder inquiries while providing excellent service to every customer.

    • Assisted policyholders in understanding the importance of auto insurance and what their coverages mean, ensuring their family was comfortable and protected in the event of a vehicle related emergency.

    • Completed rotations in floor coverage support, coaching, and quality control call monitoring.

  • Tampa, FL

    • Independently owned all creative design for upcoming shows including all posters, programs, direct mail, merchandise, social media, web banners, and ad hoc creative needs.

    • Directed photo shoots and produced content for digital, print, and social media.

    • Handled all videography on-site and post-production for live shows.

  • St. Petersbug, FL

    • Worked directly with the principal designer and studio owner.

    • Explored multiple mediums including print, motion, and video.

    • Independently owned branding and creative for Gasperilla Film Festival, including the annual event catalogue and promotional materials.

    • Provided planning, filming, and direction support for on-site video shoots.

Skills

Art Direction | Project Management/Agile Methodology | Leadership & Development | Coaching/Mentoring | Stakeholder Management | Collaborate Cross-Functionally | Time Management | Emotional Intelligence | Communication | Brainstorming | Storytelling | Storyboarding | Scriptwriting | Copywriting | Graphic Design | Typography | Layout | Audio Production | Motion Graphics | Videography | Video Production | Photography | Branding & Identity | Print + Digital + Social | UX/UI | HTML | Accessibility | Data Analysis

Tools

Adobe CC | Illustrator | Photoshop | Lightroom | InDesign | Acrobat | Audition | After Effects | Premiere | Dreamweaver | XD | Figma | Canva | Microsoft Office | Word | Excel | SharePoint | PowerApps | Google Suite | Workday | Learning Management Systems (LMS) | DevOps | Asana | Jira | Wrike | Widen | Mac/Windows

Certifications

Building Resilience & Preventing Burnout | Duke Corporate Education

Managing Stakeholders in Complex Projects Experience | UC Berkeley Executive Education

Achieving Mental Flow & Thriving | Duke Corporate Education

Leading Through Personal Excellence | Stanford University Graduate School of Business

Launch into Leadership | ExecOnline

Developing Emotional Intelligence | Pryor Learning Solutions

Fundamentals of Project Management | Pryor Learning Solutions

Education

Bachelor of Fine Arts (B.F.A.), Graphic Design | University of South Florida